About Us
Commitments
To Authentically Express Your Creative Spirit
Sustainability
At Annaluciadesign, sustainability is woven into everything we do. We carefully select natural, ethically sourced fibers and work closely with European mills that share our respect for people and the planet. By promoting mindful making and long-lasting materials, we invite our customers to create with conscience — crafting beauty that endures.
Exceptional Quality
We believe that true quality begins with passion. Every skein of yarn, every color blend, and every accessory we offer is chosen for its texture, performance, and timeless appeal. Our commitment to craftsmanship ensures that you receive materials that inspire confidence and spark creativity with every project.
Customer Care
Our customers are at the heart of everything we do. Whether you’re an experienced maker or just beginning your creative journey, we strive to provide a warm, personal experience — from easy ordering to fast delivery and thoughtful support. Your trust means everything to us, and we’re proud to build a community where creativity and care go hand in hand.
"Our vision has always been simple. to bring creativity, comfort, and beauty together through the art of yarn. Every color, every fiber, every creation tells a story of care and craftsmanship."
Co-founder
Emma
Our Values
Quality
We are committed to excellence in every strand. From ethically sourced fibers to thoughtfully crafted accessories, each Annaluciadesign product embodies care, precision, and artistry. We believe true quality is felt — in the softness of the yarn, the balance of color, and the joy of creating something that lasts
Sustainability
We believe beauty should never come at the expense of our planet. That’s why we choose natural, responsibly produced fibers and collaborate with European mills that share our values. By promoting mindful making and timeless design, we aim to reduce waste and encourage sustainable creativity.
Individuality
Every maker has a unique story to tell. Our collection is designed to inspire your imagination — offering colors, textures, and materials that help you express your individuality through your craft. At Annaluciadesign, creativity is not just encouraged — it’s celebrated.
Our mission
Crafted Simplicity, Inspired by Nature
At Annaluciadesign, we celebrate the art of slow making where every fiber, color, and stitch tells a story.
Founded out of a deep love for natural materials and timeless craftsmanship, our mission is to bring warmth, creativity, and beauty into everyday life through yarns and handmade design.
We specialize in premium European fibers — from soft merino wool and cashmere to delicate silk blends — all ethically sourced and carefully curated for knitters, crocheters, and makers who value quality above all.
Each collection reflects our passion for sustainable luxury, combining rich textures, natural hues, and thoughtful design. Whether you’re starting a new project or simply seeking inspiration, Annaluciadesign is your destination for yarns, tools, and handmade accessories that stand the test of time.
Our Philosophy
We believe that creativity begins with the right materials. That’s why every skein in our store is selected for its softness, durability, and natural beauty.
From our studio in the Netherlands, we collaborate with European mills and artisans who share our vision for quality and conscious production.
Our goal is to inspire your creative journey — one stitch at a time
Why Choose Our Products?
Naturally Inspired
Our yarns are spun from the world’s finest natural fibers cashmere, silk, alpaca, and wool sourced from trusted European mills. Each strand tells a story of tradition, sustainability, and artistry.
Crafted for Makers
Every skein, tool, and accessory we offer is chosen with the creator in mind. We test for softness, stitch definition, and durability, so you can enjoy materials that feel as good to work with as they look.
Conscious & Timeless
We believe beauty and responsibility belong together. Our collections are thoughtfully produced in small batches, reducing waste while maintaining exceptional quality — designed to inspire creations that last a lifetime.